I have experience teaching management information systems, management of PC applications, e-commerce/Web 2.0, business statistics, principles of management, and business leadership. I have taught both online and in traditional, face-to-face classroom settings. These opportunities have given me the chance to share my passion for IT and my 9 years of working experience in the field. As a result of my enthusiasm for teaching, my student evaluations have ranged from very good to excellent. I have also won teaching awards at the University and College level at both Clemson University and Virginia Military Institute (2014 Thomas Jefferson Teaching Award).

Teaching Philosophy

My teaching philosophy for my tenure packet (2016) is available as a PDF file:
Jennifer E. Gerow’s Teaching Philosophy

Student Evaluations

A summary of my student evaluations for my tenure packet (2016) is available as a PDF file: Jennifer E. Gerow’s Student Evaluations Summary by Course

Courses Taught

Course Syllabus
BU 220 – Principles of Management BU220_Syllabus
#BU 330 – Management Information Systems (MIS) BU330_Syllabus
*BU 335 – Web 2.0 for Business BU335_Syllabus
*BU 428W – Developing Business Leadership BU428W_Syllabus
MGT 218 – Management of Personal Computer Applications MGT218_Syllabus
MGT 310 – Intermediate Business Statistics MGT310_Syllabus
MGT 318 – Introduction to Management Information Systems MGT318_Syllabus
# – A course I substantially revised for VMI
* – A course I developed for VMI

Course Development

BU330 (Experience Narrative): I completely redesigned this class to address the below-average student performance on the Major Field Test (MFT) for Business. In Spring 2011, our MFT Review showed our students answered 6 of 11 MIS questions correctly less than 50% of the time. While standardized tests do not directly measure learning or preparedness for future careers, we felt this poor test performance merited attention. To close the loop on this problem, one expectation for my new position was to improve the quality of the MIS class in regard to material covered. As such, I redesigned BU330 to include as many different technologies as possible, with specific emphasis on important topics for contemporary business (e.g. enterprise systems). While not all MFT questions emphasize topics that are business critical, we expected the course changes would improve student learning. Over time, we’ve seen an increase in the percentage correct for the questions we’ve deemed critical. I’ve also created exam questions for our in-house version of the MFT. These results are on-par with the MFT, and I will continue to close the loop in addressing deficiencies when appropriate. In summary, the substantial revision to this course appears effective, but I continue to monitor my performance using the standardized and in-house MFTs.

BU335: I created this class because I believe it is critical for students to understand how businesses use social media for marketing, sales, and customer support. This is particularly important given the proliferation of social media (e.g. Facebook, Twitter, YouTube) in our personal and business lives. Additionally, electronic commerce (e-commerce) as a whole has seen steady growth in business-to-business transactions since 2003 and is the fastest growing trade sector in retail (e.g. social media, Internet sales, mobile commerce). In summary, I believe e-commerce is a critical topic for students to understand before entering the marketplace. Details on this new course offering, including student perception of the class, are in the October 2012 Institute Report.

BU428W: I created this class because I believe it is critical for cadets to understand how the leadership principles they learn at VMI apply in a business context (including public, private, and military careers). In this class, cadets study 21 leadership characteristics and then discover these characteristics in business leaders. Then, they evaluate themselves on each of these characteristics and identify ways they can maintain or improve their leadership qualities. I also designed this class as a way to serve the department by offering an additional writing-intensive class and to address the mid-tenure recommendations.

Teaching-Related Professional Development Activities

  • Association for Information Systems (AIS) Webinar: Pioneering IS as an Academic Field (November 11, 2015)
  • AIS Webinar: Achieving Academic-Industry Collaboration with Departmental Advisory Boards (June 18, 2015)
  • The Association to Advance Collegiate Schools of Business (AACSB) Curriculum Conference; St. Louis, MO (May 18-20, 2015)
  • Effectively Engaging VMI Cadets in the Classroom: Panelist (April 10, 2015)
  • VMI Faculty Grading Seminar: Panelist (October 29, 2014)
  • AIS Success Strategies Webinars: How IT Is Transforming Healthcare: Current Status, Opportunities, and Challenges (October 24, 2013)
  • AACSB Sustainability Conference; Washington, DC (June 24-25, 2013)
  • Modernizing Legacy Systems – Embracing Enterprise Software-as-a-Solution (SaaS) Solutions (January 30, 2013)
  • AACSB Curriculum Development for Leadership; Chapel Hill, NC (January 14-15, 2013)
  • Cengage Publishing – Web 2.0 Evolves (November 16, 2012)
  • VMI Leadership Conference – Cheating, Lying, and Honor in America’s High Schools, Colleges, and Universities (March 2012)
  • Wiley Publishing – Active MIS: How to Engage Your Students Through the Use of Activities (February 2012)
  • AACSB Annual Accreditation Conference; Philadelphia, PA (September 25-27, 2011)
  • AIS – Leveraging Relationships with Industry (September 2011)

    Teaching Awards and Honors

  • AIS Early Career Award (2015)
  • VMI Thomas Jefferson Teaching Award (2014)
  • Clemson University Outstanding Graduate Teaching Assistant Award (2010)
  • Clemson – College of Business and Behavioral Science Graduate Assistant Teaching Excellence Award (2010)